Which UTM fields are required?

This builder requires source, medium, and campaign. Term and content remain optional.

Does the builder shorten URLs?

No. It preserves the destination and adds encoded query parameters so the result remains transparent.

Free tools

Marketing

Runs in your browser

Free UTM Builder

Build a campaign URL with correctly encoded UTM source, medium, campaign, term, and content parameters.

Campaign details

The URL is constructed entirely in your browser.

Destination URL

Campaign source

Campaign medium

Campaign name

Campaign term (optional)

Campaign content (optional)

About this tool

Consistent campaign naming makes analytics reports easier to trust. Build the final URL locally and copy it into ads, newsletters, partner links, or social posts.

How to use Free UTM Builder

1Enter a valid destination URL.
2Add consistent campaign parameters.
3Build, test, and copy the final URL.

Tips for a better result

Use lowercase naming consistently across campaigns.
Document a shared convention before a team creates links.
Open the final URL once to verify the destination.

Frequently asked questions

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